Mobile apps now allow businesses to be more responsive to users than ever before, but this interaction has created new customer expectations. While a mobile app must fulfill its core function, it must also continue a dialog with its users to remain relevant. Doing so requires ongoing, intelligent, targeted outreach to customers and an extension of customer-service strategy into the app itself.
Brands and businesses that develop mobile applications must be aware of the demands and limits of an increasingly sophisticated mobile audience, build a communications strategy that spans the appropriate communications channels, and play to the strength of each channel.
In-App communication gathers as a whole three mobile oriented channels:
- Native Push Notification services.
- In-app notifications.
- In-app chat.
Together, they form the three main components of brand realtime user relationship management on mobile. Today, those three approaches are your best bet to establish a strong communication channel that provides a real value to your users.
The field is quite new and we are glad to be able to share with GigaOM the first research on brand engagement through in-app communication.
The document gives examples, insights and best practices to tighten the links with your mobile application user base and provide them the best value at the right time.
We are pleased to make this report available for free to people interested in Boxcar Push Notifications Service. Join our mailing list focused on leveraging in-app communication for brands to receive report download link »
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Report is also available to GigaOM subscribers.